I interviewed Terrell Williams Coach and PR person for the Neo Elite Youth Basketball program in Cleveland Ohio. (http://www.neoyouthelite.com
Bryce: Thank you for conducting this interview with me via Email, and I will just be asking you a few questions about the PR position you’re currently holding.
Bryce: What are your responsibilities and how do these responsibilities integrate with marking and business objectives for the organization?
T. Williams: Having a passion for traditional media, as well as social media. Having a good sense of marketing communications, and being a strong strategic thinker.Being able to adapt and communicating clearly and accurately. These tools help with reaching out to new people, and drawing new kids into the program. We focus so much on getting youth Basketball players a better look, and it has become more relevant of who you know and how you network, so communication is key.
Bryce: What methods of communications does the organization use to reach your publics, and how are they effective?
T. Williams: We have a very strong presence on Twitter and Vine. We like to show case the talented youth in our program, and video’s are our best friend. If a kid goes behind his back, or hits a deep jumper, it all makes for marketing martial.
Bryce: How has your public relations practice affected the reputation of the organization?
T. Williams: Well we have grown in the number of participance each year the last three years, we plan to grow even more next year. The top High School coaches in Cleveland, Ohio are at these weekend events scouting, and the local news has began to take part in coverage.
Bryce: Thank you Coach for time, and good luck during the AAU season.
T. Williams: You’re welcome, and thank you.